Let's Talk About Nuts - Testicular Cancer Campaign

Let's Talk About Nuts is a project which aims to inform young men about testicular cancer and raise discussion around the disease. It comes from the lack of dialogue between young men about testicular cancer and a general unwillingness to talk about their health, especially in areas of the body that are more taboo. This campaign is just the start of the conversation. It isn't only a day, a week, or a month to talk about testicular cancer and forget. It's designed to start and normalize discussion among young men about the disease in ways that stick around for good.

Booth at OCADU GradEX 108
Booth at OCADU GradEX 108
Hand-pressed free buttons from the campaign promo at GradEx 108
Hand-pressed free buttons from the campaign promo at GradEx 108
PROCESS & INSIGHTS  ↓
Brief package I created prior to the campaign.
Brief package I created prior to the campaign.
Slide 1: Overview
Slide 1: Overview
Slide 2: Challenge + Opportunity
Slide 2: Challenge + Opportunity
Slide 3: Insight
Slide 3: Insight
Slide 4: Role
Slide 4: Role
Slide 5: Indigenous Principles
Slide 5: Indigenous Principles
Slide 6: Goals
Slide 6: Goals
Slide 7
Slide 7
Slide 8: The Idea
Slide 8: The Idea
Slide 9: Direction
Slide 9: Direction
Slide 10: Tone
Slide 10: Tone
Slide 11: Inspo
Slide 11: Inspo
References within brief
References within brief
RETURN TO CATALOGUE
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