PROCESS & INSIGHTS ↓
Pitch package for the rebrand and overall refresh, presented to VP of marketing at Pet Valu.
Pet Food Boxes
As part of a hypothetical rebrand of the Canadian pet store Pet Valu, insights into consumers behaviours and growing compassion for their pets throughout the pandemic lead to the concept of meal boxes so pet owners who prefer to prepare their pets' food can do so easily. This was an element of a larger campaign in collaboration with Kayla Descoteaux Ellemberg, Natasha D'Alessandro, and Nan Wang.